I'm big on solid copywriting, If you sell you should too.
I just ran across a useful list of deadly copyright mistakes. I hope you are not making these when you write to your prospects and clients about your latest offerings.
The Seven Sins of Copywriting
By Deborah Ramstorf
Marketing communications specialist Deborah Ramstorf gives her opinion on what are considered the big no-no’s of copywriting. Ramstorf calls them the seven deadly sins of copywriting. So, the question is – are you guilty?
Here are Ramstorf’s list of the seven sins of copywriting:
1. Lack of appeal. Find out why someone would use the product or service. What
motivates them? What needs are satisfied? Does it save time? Improve their health?
Make them more attractive?
2. Failure to understand voice and tone. Each company has a unique voice—folksy,
professional, fun and funky, warm and fuzzy. Capture the voice through vocabulary,
phrasing and punctuation.
3. Writing about features, not benefits. A machine wash quilt is a feature. Convenient and economical to keep clean and fresh, is the benefit.
4. Failure to include a call to action. Every piece must have one. What do you want the
reader to do? Order? Call their sales rep? Log onto your web site? Watch for more
details?
5. Using long sentences, big words or jargon. Simplicity is key. Don’t make the reader
work to figure out the message, and nothing alienates the reader faster than “insider”
jargon. Use everyday words and short sentences.
6. Lack of sub-headlines. A big block of copy is intimidating. Effectively written subheads can tell the whole story.
7. Not reading your copy out loud. No matter how well-written, on-target the copy, if
there are spelling, typographical, or grammatical errors, it smacks of sloppiness and you
lose credibility. Read your copy out loud or have someone proof for you.
It's a Good Life So Make it A Great Day!
Kenneth Knapp
Visit us at: http://www.homeloancoaches.com
Signature Capital - Corona
The Seven Sins of Copywriting
By Deborah Ramstorf
Marketing communications specialist Deborah Ramstorf gives her opinion on what are considered the big no-no’s of copywriting. Ramstorf calls them the seven deadly sins of copywriting. So, the question is – are you guilty?
Here are Ramstorf’s list of the seven sins of copywriting:
1. Lack of appeal. Find out why someone would use the product or service. What
motivates them? What needs are satisfied? Does it save time? Improve their health?
Make them more attractive?
2. Failure to understand voice and tone. Each company has a unique voice—folksy,
professional, fun and funky, warm and fuzzy. Capture the voice through vocabulary,
phrasing and punctuation.
3. Writing about features, not benefits. A machine wash quilt is a feature. Convenient and economical to keep clean and fresh, is the benefit.
4. Failure to include a call to action. Every piece must have one. What do you want the
reader to do? Order? Call their sales rep? Log onto your web site? Watch for more
details?
5. Using long sentences, big words or jargon. Simplicity is key. Don’t make the reader
work to figure out the message, and nothing alienates the reader faster than “insider”
jargon. Use everyday words and short sentences.
6. Lack of sub-headlines. A big block of copy is intimidating. Effectively written subheads can tell the whole story.
7. Not reading your copy out loud. No matter how well-written, on-target the copy, if
there are spelling, typographical, or grammatical errors, it smacks of sloppiness and you
lose credibility. Read your copy out loud or have someone proof for you.
It's a Good Life So Make it A Great Day!
Kenneth Knapp
Visit us at: http://www.homeloancoaches.com
Signature Capital - Corona
949-294-0403 cell
951-520-0058 ext. 225 direct
951-520-9725 FAX
***LOANS NATIONWIDE - ALL 50 STATES!!!***
Oh, By the way, if you know someone who would appreciate my services, please call me with their name and number and I will be happy to help them.
posted by socialFIEND | 10:08 AM
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