There's a Big Difference Between Word of Mouth Advertising and Referrals

Lot's of my colleagues complain they hear from their clients and referral partners "You're the best Kenneth, I'm going to tell my friends all about your great service.” But they never get a call from the unknown word-of-recipient, the lead dies on the vine.

That's great word-of-mouth advertising but ensures your superior mortgage broker zero business. It’s nice, but it’s no referral.

The subtle but significant difference between word-of-mouth advertising "Kenneth is the greatest mortgage broker I've ever met, you should call him Nancy." And "I recently refinanced with a professional like no other Nancy, I know you are looking into buying a new home, would you mind if I give Kenneth your name and number and have him give you a call?"

Did you see that…"have him give you a call." The main difference here is control. By providing a great testimony your client builds trust and credibility for you but without out sharing a name and number in a timely fashion many a deal can be lost in the shuffle.

It’s wonderful to earn the trust, respect and loyalty long term of a wonderful client. And the warmest thank you any client ever gave me was a referral to one of their trusted friends.

Make it a great day!

Kenneth Knapp949-294-0403 direct